PressArea serves as a robust online digital asset management (DAM) and press center platform designed specifically for marketing and PR teams. Its features encompass the creation and dissemination of press releases via both online channels and email, as well as the distribution of various assets such as images, videos, and documents, alongside tools for managing press inquiries and facilitating bulk file transfers similar to WeTransfer. The platform also supports lines-to-take, integrates with social media, accommodates multiple languages, and restricts downloads to registered users only.
Additionally, PressArea includes an innovative crisis management dark site solution that can be activated in under 90 seconds. This solution leverages entirely proprietary software and offers clients the choice between a templated approach or a fully customized corporate website option, which can include multi-lingual capabilities (including Arabic) along with features like stock information, RNS feeds, and stock tickers.
Notably, major organizations such as John Lewis/Waitrose, British Airways, Heathrow Airport, Marriott Europe, and the International Tennis Foundation utilize PressArea to enhance the efficiency of their press centers, thereby demonstrating the platform's credibility and effectiveness.