Best Marketing Analytics Software for Freelancers - Page 8

Trendpop stands out as the premier analytics and insights platform tailored for short-form video marketing, dedicated to empowering individuals to achieve viral success across social video platforms. Our team, equipped with extensive technical expertise, adopts a data-centric strategy to tackle the challenge of virality; our advanced core engine has amassed and scrutinized over a billion social video posts using cutting-edge algorithms designed to decode the recommendation systems that drive viral content. Founded in August 2020 by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO), Trendpop successfully secured funding from YCombinator (W21), achieving profitability within just a year. In early 2022, Trendpop became part of Collab, a seasoned player in the digital creator industry and an official partner for TikTok's creative and marketing endeavors. Currently, Trendpop is instrumental in executing TikTok marketing strategies for leading record labels across North America, and it is rapidly branching out into new sectors including film, television, beauty, and direct-to-consumer eCommerce. With a commitment to innovation and growth, Trendpop is poised to redefine how brands connect with audiences in the ever-evolving landscape of social media.

Easily generate reports and keep them updated automatically in Google Sheets. Seamlessly pull data from platforms like Google Ads, Facebook, Google Analytics, Google DV360, Google Search Console, DCM, Microsoft Advertising, Criteo, YouTube, and BigQuery. Rest assured, DataSlayer does not have access to your Google Sheets data or any other personal information on your device or cloud. All your spreadsheet and API details are securely stored on Google servers, with no data being passed or retained by DataSlayer. The Enterprise plan of Dataslayer offers a dedicated Account Manager who possesses expertise in performance marketing. With Dataslayer for Google Sheets, you can effortlessly import campaign data from various sources including Facebook, TikTok, Bing, Google Ads, DV360, Google Analytics, and beyond. Obtain your data in just minutes, automate your reporting processes, and start reclaiming valuable time for other tasks. This streamlined approach not only enhances efficiency but also allows for more strategic decision-making based on real-time insights.

Enhance the effectiveness of your marketing budget by leveraging our state-of-the-art tracking and attribution software that delivers accurate results. TrackBee seamlessly integrates with all your advertising platforms, making the connection process straightforward. We also play an active role in refining these advertising channels by transmitting real-time data back to the respective platforms. Even with the challenges of iOS 14.5, cookie consent issues, and ad blockers, our solution ensures you can track effortlessly. Simply sign up, link your store, and you’ll be ready to start tracking. Obtain a comprehensive view of all your marketing channels through a single, user-friendly dashboard. To boost the effectiveness of your ad platform's pixel, we relay data back to enhance its performance. By utilizing intelligent data, you can optimize your advertising expenditure and reduce unnecessary losses while maximizing returns. With TrackBee, you can finally take control of your marketing efforts like never before.

Advertisers are, on average, wasting 10-15% of their media spending due to ineffective analytics. Sellforte's software-as-a-service (SaaS) platform empowers you to capitalize on previously overlooked business prospects. By utilizing Sellforte's ongoing marketing mix modeling (MMM), you can elevate your marketing measurement capabilities, gaining an unbiased perspective on how various campaigns and media channels contribute to your business success. This preparation is invaluable for board meetings, monthly business reviews, agency discussions, or analyzing campaign effectiveness. With the tagline "Unleash the impact," we emphasize our commitment to generating significant business outcomes from marketing data through our unique data science algorithms and extensive industry knowledge in retail, ecommerce, and telecommunications. Moreover, this approach not only enhances decision-making but also fosters greater collaboration among teams.

Arena Calibrate offers an extensive suite of cross-platform reporting tools along with personalized data and Business Intelligence assistance. We empower businesses, marketing teams, and agencies to unlock the full potential of their insights across Advertising, Sales, Email, CRM, Web, and Analytics data. Our solution features enterprise-grade ETL data integration, flexible data warehousing, and tailored data visualization capabilities that suit various business needs and facilitate both internal and external reporting configurations. Clients benefit from the support of dedicated account managers and readily available BI configuration specialists who act as a seamless extension of their analytics teams. In essence, we are committed to consistently realizing your ideal reporting objectives. Brands and agencies, such as Amex, Gentle Dental, National Golf Foundation, Proud Moments ABA, RFPIO, Entrust, Hyster-Yale, Airgap, and Fourth, place their trust in Arena Calibrate's expertise and solutions. With our innovative approach, we aim to transform how organizations leverage their data for strategic decisions.

Introducing Master Metrics, your comprehensive tool designed for agencies and marketing teams alike. Instantly identify what requires your focus through a consolidated view of all advertising campaigns from various platforms. Set up alerts to receive notifications whenever a particular metric exceeds a specified threshold. Craft engaging visual dashboards that can be easily shared with your team or clients. Additionally, you have the ability to extract and combine data from multiple marketing sources directly into Google Sheets for enhanced analysis and collaboration. This powerful tool not only streamlines your workflow but also enhances communication within your team.

Octane11 seamlessly integrates, enhances, and organizes your B2B data, providing you with greater control, efficiency, and valuable insights. B2B marketing teams often find themselves spending excessive time on disorganized data sets. By synthesizing all of your data from various paid, owned, and earned sources tailored specifically for B2B purposes, Octane11 enables high-impact analytics that streamline decision-making processes and enhance sales intelligence. Take advantage of Octane11’s specialized dashboards to evaluate all marketing tactics from a single interface, and easily export data to your preferred BI platforms such as Tableau, Datorama, or Looker, or directly integrate with tools like Salesforce, Outreach, or Salesloft. The platform offers a unique layer of B2B-specific transformations, enriching your existing data while working seamlessly with your data warehouse, ELT/ETL, and BI applications. This ensures that your enhanced data is readily available for built-in analytics or can be sent to any endpoints you choose, maximizing its utility. Ultimately, Octane11 empowers organizations to make data-driven decisions more efficiently and effectively than ever before.

Uncover the intricacies behind emerging trends by embarking on a guided exploration of data analytics inquiries that reveal the underlying dynamics at play. Enable your stakeholders to harness the power of self-service data analytics, granting them the capability to retrieve and examine the data they require, precisely when they need it. This approach enhances efficiency, diminishes reliance on IT support, and accelerates the process of making informed, data-driven decisions through a self-service analytics platform. Athenic AI seamlessly integrates with your data, whether it is housed in a database, data warehouse, or applications like CRM or ERP systems, providing answers to your queries without necessitating expertise in SQL or the involvement of a business analyst. Designed to comprehend natural language, Athenic translates your inquiries into SQL queries effortlessly. Moreover, we have incorporated a feature that allows users to provide additional context in natural language, further enriching the interaction and insights derived from the data. This empowers users to gain a deeper understanding of their data landscape, fostering a culture of analytical thinking across the organization.

Growify's Marketing Automation feature is designed to transform marketing strategies. It offers a suite advanced tools that streamline campaign administration. Growify's intuitive automation capabilities allow businesses to schedule and deploy marketing campaign efficiently, ensuring timely customer engagement. This feature simplifies marketing tasks from email marketing to posting on social media, allowing you to communicate with your audience in a consistent and personalized manner. Automating repetitive tasks saves time and ensures consistency in your marketing. Growify's automated tools also provide data analytics that can be used to refine your marketing strategy. This comprehensive automation solution allows businesses to improve customer engagement, enhance customer experience, and ultimately drive higher returns with less manual work.

Conduit transforms the way agencies and businesses manage their marketing data with its AI-powered data analyst platform. It eliminates the need for messy, error-prone spreadsheets by centralizing multi-account data from CRMs, ad platforms, and campaign plans into a single source of truth. The platform empowers teams to generate real-time insights, create custom dashboards, and streamline reporting without technical expertise. Agencies using Conduit report saving 30% of team time while achieving more accurate results and cutting wasted ad spend by 10%. With features like automated ETL, seamless Google Sheets integration, and ready-to-use templates, Conduit adapts to any workflow. Real client success stories highlight results such as $1.2M in new revenue, $1M in cost savings, and ROI as high as 370x. Conduit isn’t just about efficiency—it’s about freeing teams to focus on creativity, strategy, and client growth. Trusted by brands like Hulu, Coca-Cola, and 200,000+ professionals worldwide, Conduit powers the future of data-driven marketing.

Diginius Insight integrates your digital data, enhancing performance by merging reporting and analytics to provide essential insights for business growth, all within a single comprehensive platform. This tool fosters transparent and trustworthy client relationships by leveraging the capabilities of Diginius Insight. The data management suite designed for digital marketing agencies effectively simplifies oversight and reporting for multiple client campaigns, featuring white-label solutions and collaborative tools. With a focus on scalability and innovation, the Diginius Insight platform offers powerful solutions to help consolidate reporting, analytics, and advertisement management, allowing you to gain a complete view of your digital environment. Whether your goal is to streamline reporting, extract insights from your online presence, track SEO performance, or cultivate valuable leads throughout the sales funnel, Diginius Insight serves as a performance-oriented platform dedicated to unifying all your data seamlessly. By utilizing this platform, you can ensure that your agency remains competitive and responsive to the ever-evolving digital landscape.

Trackingplan serves as a marketing observability solution aimed at streamlining tasks for analysts and tagging professionals. By consistently monitoring web and app traffic, it proactively alerts users to potential issues before they escalate, facilitating swift troubleshooting to uncover the source of any problems. Designed for ease of use, Trackingplan is a plug-and-play tool that automatically detects your entire analytics, product, and marketing ecosystem, commencing its monitoring process after a brief learning period. Additionally, each day, users receive a comprehensive summary report detailing the status of their websites and applications, covering aspects such as traffic associated with campaigns and the performance of data transmitted to marketing pixels. This daily overview not only enhances awareness but also supports informed decision-making, ensuring that businesses can maintain optimal performance.

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

With Motion, creative strategists receive comprehensive support throughout their workflow, including the visual assessment of successful advertisements, competitor analysis, research instruments, and automated suggestions to effectively prioritize future projects. This platform enhances transparency in creative performance, enabling accountability within the team to boost profitability. It offers visually appealing reports that empower the team to maximize revenue from their paid social campaigns. By organizing ads with similar characteristics, valuable insights can be uncovered regarding effective strategies. There is no need for manual reporting, as the easily digestible creative reports simplify information for the entire team, helping to eliminate overwhelming data. The ability to capture and disseminate insights aids in streamlining the creative production workflow. Moreover, Motion enhances spending efficiency by allowing users to quickly spot underperforming ads and redirect funds to those that yield better results. Additionally, the onboarding process for new team members is improved by providing them with the essential context they require to thrive in their positions, ultimately fostering a more productive environment. This holistic approach not only drives creativity but also aligns the entire team's efforts toward achieving substantial business growth.

Wetracked.io stands out as the premier ad tracking solution for e-commerce, effectively addressing the increasing problem of unreliable conversion data resulting from ad blockers and updates to iOS privacy settings. As conventional tracking methods have seen their accuracy plummet to a mere 40%, wetracked.io utilizes a cutting-edge first-party tracking system coupled with a robust data enrichment engine to achieve a remarkable 100% accuracy rate. This capability enables e-commerce enterprises to accurately identify which advertisements generate actual revenue, achieving an unparalleled level of precision. Furthermore, wetracked.io requires no coding knowledge, allowing for effortless integration with all leading ad platforms, which automatically forwards precise conversion data to your advertising manager. Most online store owners experience a significant 50% increase in Return on Ad Spend (ROAS) within just a week of using the platform, ensuring that every advertising dollar is maximized and each sale is meticulously linked to its origin. Ultimately, by leveraging wetracked.io, businesses can transform their advertising strategies and drive substantial revenue growth.

Replace your custom solution with a superior, comprehensive, and automated attribution system designed to enhance marketing outcomes straight away. Relying on a homemade approach to assess your return on investment is no longer viable; dedicated attribution software is essential, and that's where rampmetrics comes in. It enables you to capture the significant 80-90% of data that often goes unnoticed, freeing you from the trivial details and allowing you to focus on strategic marketing initiatives. With rampmetrics, you'll have access to all the necessary information to make informed decisions. This tool employs various layers of data collection and verifies both online and offline content to provide the industry's leading automated conversion tracking. Simply add a straightforward script to your landing pages or webhooks, and rampmetrics will seamlessly track conversions, scrutinize data, pinpoint errors, and evaluate your complete marketing funnel. Once rampmetrics has thoroughly assessed your funnel and associated activities, you'll receive up to 400 times more multi-dimensional data, which can be tailored into customizable views to suit your specific needs. By leveraging this powerful tool, you can ensure that every aspect of your marketing strategy is informed by comprehensive insights.

DiGGrowth offers a no-code, AI-driven marketing analytics and attribution solution designed to help marketers and CMOs make smarter, data-informed decisions that increase marketing ROI by up to 30%. Integrating seamlessly with more than 60 marketing and sales platforms, it consolidates data from multiple channels into one unified system. The platform delivers real-time campaign performance tracking, predictive lead scoring to identify high-value prospects, media mix modeling for optimal budget distribution, and custom dashboards that make complex reporting straightforward. DiGGrowth’s AI-powered assistant, DiGGi-GPT, provides instant insights and recommendations, acting as a marketing co-pilot to enhance decision-making. With easy-to-use no-code connectors, marketers can integrate their data quickly without technical barriers. The platform also addresses data integrity and governance issues, ensuring reliable analytics. This comprehensive approach enables marketers to focus on accelerating growth and maximizing revenue. DiGGrowth is ideal for teams looking to simplify analytics while driving measurable business impact.

Bonsai operates as a cloud-centric platform for marketing measurement and automation, delivering brands a precise insight into their marketing effectiveness across various channels while empowering them to automate their growth strategies. Utilizing sophisticated algorithms, Bonsai's system instructs advertising platforms, such as Google and Meta, to prioritize clicks that are more likely to lead to substantial business outcomes, rather than simply accumulating click counts, thereby focusing on high-value interactions informed by historical data. Additionally, the platform features integrated audience analytics, automatically tracking customer journeys both online and offline, while allowing for segmentation based on recency, frequency, monetization (RFM), geography, technology, and user behavior without requiring any additional tracking codes. For those managing budgets, Bonsai transforms the insights derived from its marketing mix modeling into practical, profit-oriented budget strategies, enabling brands to pinpoint areas of diminishing returns and optimize their spending across various channels. Furthermore, this holistic approach ensures that brands can make informed decisions, ultimately fostering long-term growth in a competitive marketplace.

A modeling platform has been created to assist marketing teams, analysts, and agencies in evaluating the genuine incremental effects of their marketing expenditures across various channels. In contrast to conventional attribution tools that depend on cookies and focus solely on digital interactions, MixModeler allows organizations to assess the impact of offline advertising methods such as TV, radio, and outdoor promotions, in conjunction with their digital marketing efforts. This platform merges advanced statistical techniques, such as Bayesian inference and regression analysis, with a user-friendly interface, enabling individuals without a background in data science to engage in sophisticated marketing measurement. Users have the option to either construct custom models manually or take advantage of AI-driven automation, allowing them to rapidly identify which marketing initiatives are yielding tangible business outcomes. Furthermore, MixModeler provides a range of pricing options, starting from free plans tailored for smaller teams to comprehensive solutions for larger enterprises, thereby making high-quality marketing mix modeling accessible to organizations of all sizes and enhancing their strategic decision-making capabilities.

Zeustrack is a powerful affiliate marketing tool that combines traffic tracking with advanced filtering capabilities. It allows marketers to run secure, high-performance campaigns without complex technical setups. The platform’s zero-redirect technology ensures traffic filtering happens seamlessly without exposing redirects. Zeustrack simplifies server and domain management by integrating directly with hosting providers through API keys. Built-in filtering templates help block bots, competitors, VPNs, and unwanted traffic sources in just a few clicks. Landing page hosting and management are handled directly inside the platform, reducing external costs. Real-time reporting delivers fast, detailed insights into campaign performance. Team-based access enables role separation and controlled collaboration. Zeustrack offers a forever-free plan with no credit card required to get started. It is designed to scale from solo affiliates to professional teams.

AI-powered, the new PR platform works hard so you can work intelligently. Prepare to transform how you and your team works. To navigate the ever-changing media landscape, you need to use a new, innovative platform that uses the latest AI technology. This platform will provide real-time, detailed media insights, enabling faster decision-making and more informed communication strategies. CisionOne is a new, all-in one, AI-powered partner for PR and communications. CisionOne, powered by sophisticated AI technology does all the heavy lifting for you in terms of monitoring, measuring and analysing. This gives you the insight (and freedom) you need to do what you love: perfecting the art of communication.

Onalytica, founded in 2009 and backed be Bebo founders Michael Birch and Paul Birch is an award-winning platform for influencer marketing that connects brands and topical influencer communities. It also helps them to structure and scale influencer programs worldwide. Influencer marketing is still a new category. Brands and influencers are trying to figure out how to work together in an environment that has no rules. Onalytica offers the software, professional services, and consultancy to assist clients in running successful influencer marketing programs.

Marketing attribution methodologies employed worldwide can be broadly categorized into two distinct approaches. The first is the top-down population-based method, which has traditionally relied on multiple linear regression, thereby imposing significant restrictions on the number of media channels and variables that could be effectively analyzed at any moment. In contrast, the bottom-up approach aggregates individual cookie-based interactions to create a comprehensive overview. With the advent of Hamilton AI, we have pioneered a new generation of unified measurement models that not only excel in attribution but also in optimizing and allocating the majority of marketing budgets, particularly for paid media expenditures. This innovative approach circumvents the limitations of earlier models, addressing issues related to fragmented and non-comparable data, as well as the reliance on various dedicated tools that often result in misleading attribution and ineffective optimization. By implementing these advanced models, marketers can achieve more accurate insights into their campaigns, ultimately driving better decision-making and enhanced performance across their marketing efforts.

For B2B marketing and revenue teams, proving marketing's impact is incredibly difficult when engagement data is siloed across multiple MarTech tools. CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that unifies all that chaotic data into one trustworthy source of truth. We provide the complete picture marketers need to finally stop defending their marketing efforts (and the marketing budget) and start proving the value marketing adds to the business. CaliberMind gives marketers the confidence to answer, ‘What’s working?’, tell the story of their contribution, and make smarter investments that drive lucrative sales opportunities and accelerate revenue growth.

Enhance your spending efficiency and boost customer interaction through consolidated performance metrics, streamlined reporting, and intelligent AI-driven insights designed for cost reduction. Establish a dynamic analysis framework that generates fresh insights by utilizing a comprehensive library with over 170 connectors, allowing seamless data intake from leading advertising, commerce, CRM, and database providers. Your IT department will experience increased productivity thanks to the continuous maintenance of these connectors and straightforward installation, enabling you to input your credentials and begin integrating your cross-channel marketing performance in a matter of minutes. While reporting and dashboards provide an overview of overall performance, actionable insights are equally crucial for strategic decision-making. With Einstein, you can focus on specific KPIs that require enhancement and develop a constant stream of AI-derived insights. This capability empowers you to address overarching inquiries, such as strategies for decreasing expenses by minimizing your CPM, or conducting a deeper analysis to identify which creative elements produced the most significant outlier effects in your latest campaign. By evaluating all your data, Einstein prioritizes insights based on their potential to drive engagement, ensuring you make informed choices to optimize your marketing efforts effectively.